Friday, February 09, 2007

Multimedia Dogizens

I just read an interesting post called The Pedigree of Goodness . It's a must read for those involved in working in teams on multimedia projects. It really brings home people's need for validation and the need for team-mates to acknowledge colleagues' contributions.

She writes..

Perhaps you have seen the latest Pedigree dog food commercial? In it, the camera pans on a series of ordinary looking dogs in a dog pound, and the voice-over gives them language. The dogs say things sequentially like "I don't know where I am..." "And I don't know how I got here..." "but I know that I am a good dog..." "And I just want to go home."

She then deconstructs the notion of goodness...

And, like the dog in the pound, at the core place in our hearts all any of us really want is to find whatever reads out as h-o-m-e for us, and to be able to be there.

The dogs in the commercial want to be seen, to be noticed and ask to be acknowledged for what it is they have to give. They are the quintessential Everyperson.

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