Saturday, June 10, 2006

Slivercast Video Content Distriubtion

If you get your broadband from Verizon, have you noticed that little click through ad for TotalVid that is being presented by Verizon Online? I finally succumbed and clicked through today.

Remember a few months back when I speculated in a post that one of the future revenue paths for cross media producers would involve producing video clips for niche audiences to download for a price? Well check out TotalVid.

A frisky start-up this distribution " channel" for slivercast content features video downloads of more than 1,000 titles. A download costs up to $4 and expires after seven days, says CNET. " In a classic up-selling move, consumers can also purchase a DVD and permanent digital version of a movie and have the rental cost subtracted from the DVD buy."

Remember how I wrote that independent content producers might make future profits by producing niche content for example on subjects like.. say... woodworking? Well, TotalVid says that it "has the world's largest collection of the most popular Wood and Woodworking how-to videos available in our convenient download format. For as little as $2.99 you can download one of our top Wood and Woodworking how-to videos and begin viewing in just minutes. "

You can sign up here to have TotalVid consider distributing your content.

CNET CNET tells us that...
Start-up TotalVid, which sells specialty videos for sports and home-improvement enthusiasts, is tapping into growing consumer interest in easily distributed downloadable video.

....The download video service market is expected to grow in revenue from $1 billion in 2004 to about $5 billion by 2008, according to In-Stat. And though that number pales in comparison with the nearly $50 billion in annual revenues enjoyed by the movie industry, the download video market's growth is happening faster.

No comments: